Life’s probably not easy for a true rock and roll kid like Greg Cartwright. Other bands can always sound heavier, get drunker, play faster, act moodier and cooler than you; some get up their ivory towers complaining about authenticity and originality while others will cry “faker!” each time you bother to tune your guitar.

Cartwright must be used to the above and much, much more. A founding member of cult 90s acts Compulsive Gamblers and the Oblivians before them, he’s a dyed-in-the-wool rock and roller who cut his teeth on his father’s British Invasion records as a kid, cruised the 80s Memphis punk scene as a teen and toured the garage revival wave of the 90s to death.

Reigning Sound, his current troupe, started as a swaggering R&B, gospel and soul group before honing their sound to a fuzzy pysch-pop. This rough and ready approach continued across subsequent records, countless tours and Rolling Stone acclaim before Cartwright shifted his focus to solo and production work at points during the last decade. He’s now back at the altar again to – as his label puts it – “hail, hail rock ‘n’ roll and fuck your prefab garage”.

WEB: http://www.facebook.com/reigningsound

Add to your festival schedule.